Cold Calling · US Events

Outbound calling for US events companies.

Over 500,000 calls across trade shows, conferences, industry expos, and sponsorship sales. Dedicated outbound campaigns, run for US events companies. Start with a 3-week pilot.

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The process

From signed to scaling, in five steps.

A 90-day campaign runs the same way every time. Here's exactly what happens, when.

How the pilot fits in

Every engagement starts with a 3-week pilot at $3,000. The process below is the same whether you're in the pilot or the retainer — the pilot is just the first three weeks of it. At the end of week three, we review together and decide whether to extend into a three-month retainer or wrap cleanly.

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Stage 01

Discovery call

A 30-minute call to walk through your show calendar, exhibitor and sponsor offer, and the buyer profile. Honest assessment of whether outbound is the right move for the next event window.

1
Duration
30 minutes
Outcome
Go / no-go
Format
3 video calls
Window
Before going live
2
Stage 02

Onboarding

Three dedicated video calls before campaign launch. Call one covers data and list build. Call two locks scripting, openers, and objection handling. Call three sets targets, strategy, and KPIs.

Stage 03

Campaign launch

First weeks are calibration. Multiple openers tested, multiple objection responses tested, list segments compared. Daily reports flow from day one so we both see what's working in real time.

3
Window
Month 1
Focus
Split testing
Window
Months 2–3
Cadence
Weekly review
4
Stage 04

Live campaign

Months two and three are about doubling down on what works. Consistent daily dialling on the highest-converting list segments using the openers that landed. Weekly performance reviews covering exhibitor pipeline, sponsor pipeline, and meetings booked.

Stage 05

Renewal review

A full retrospective two weeks before your three months end: stands filled, sponsors signed, pipeline still in motion, what we'd change next quarter. Honest call on whether to renew, adjust the ICP, or wind down.

5
Timing
2 weeks before end
Decision
Renew, adjust, or wrap
Engagement · Terms

Start with a pilot. Scale on a retainer.

What's included in a Bison campaign
01 Founder-led. Every call placed by the operator who built Bison.
02 Dedicated outbound calling campaign, run end to end.
03 Event-industry contact data, sourced and verified before dialling.
04 CRM included, set up and managed for you.
05 Scripting, openers, and objection handling built around your show.
06 Daily reporting on every conversation.
07 Weekly performance reviews covering what's working and what's changing.
08 Every call recorded for review and coaching.
Eligibility · Fit

Built for a specific kind of company.

Cold calling doesn't work for everyone. Here are the conditions where it does.

Who this is for

Bison works best with companies that meet the following criteria.

US-based event companies
Founders, VPs of Sales, or commercial directors driving exhibitor and sponsor revenue
Trade shows, conferences, expos, or sponsorship sales pipelines
A clear show calendar and an offer that's already converting
No in-house SDR team, or one who's underperforming on outbound
Not sure if you fit? Find out on the discovery call
The firm

A focused firm, built for one thing.

Bison Outbound is a cold calling firm built for US events companies.

Most outbound to event buyers is broken because the person on the phone doesn't understand the show. They can't handle real objections from buyers already signed to competing expos. They book anyone with a budget just to hit their meeting target.

Bison runs differently. Every campaign is led by the founder, every call is recorded, and every report shows you exactly what happened that day. No outsourced reps, no hidden numbers, just outbound run the way it should be.

Just want to talk? Book a call →

Founded by Phoenix Floris. 500,000+ cold calls. Four years in outbound.

Common questions

Things buyers ask before signing.

Because outbound is unpredictable in the first few weeks. A 3-week pilot lets us both see what's actually converting before committing to three months. You don't pay for a quarter you haven't tested, and we don't lock you into a campaign that isn't landing.
At the end of three weeks we review together. If the pilot is working, we move into a three-month retainer at $5,000/month. If it isn't, we wrap cleanly. No obligation to continue either way. The CRM and any data we built stays yours.
Calling volumes naturally fluctuate week to week as we calibrate the campaign. If a week dips, the next week catches up. If a full month underdelivers, the shortfall rolls forward at no extra charge.
No. Bison is built specifically around US event-industry buyers, US-hours dialling, and US-specific objection handling.
Founder-led means founder-accountable. Volume rolls forward and the campaign timeline extends to match. You don't lose dial days you paid for.
Daily reports flow into your inbox from day one. Weekly reviews cover what's converting, what's not, and what we're changing.
The next step

Ready to fill your next show?

30-minute call. We'll cover your show calendar, your offer, and whether outbound makes sense for the next event window.

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