/* ============================================================
   Bison Outbound - shared design system
   Fraunces + Inter + JetBrains Mono, paper/navy editorial
   ============================================================ */

:root {
  --paper: #F5F2EB; --paper-warm: #EFEAE0; --paper-light: #FBFAF5;
  --ink: #0E1419; --ink-soft: #2B3138; --ink-muted: #5C6470; --ink-light: #8A929C;
  --rule: #D6CFC0; --rule-soft: #E5DFD2;
  --navy: #14213D; --navy-deep: #0A1628;
  --positive: #1B5E3F;
  --accent: #B8562F;
  --accent-btn: #A94C25; --accent-btn-deep: #93401E;   /* deeper for white-on-orange contrast */
  --navy-soft: #3F5F92;                                  /* lighter navy for mid-tone nodes */
  --gold: #C9922E;
  --save: #D8342A;
  --radius: 14px; --radius-sm: 8px;
  --maxw: 1180px;
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  background: var(--paper); color: var(--ink);
  font-family: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;
  font-size: 16px; line-height: 1.55;
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;
  font-feature-settings: "ss01", "cv11";
  position: relative;
}

/* (.bg-grid removed: the ledger-paper look read as a law firm, not an events business) */
.bg-grain {
  position: fixed; inset: 0; pointer-events: none; z-index: 0;
  opacity: 0.18; mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg viewBox='0 0 240 240' xmlns='http://www.w3.org/2000/svg'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 0.08 0 0 0 0 0.08 0 0 0 0 0.08 0 0 0 0.5 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

.container { position: relative; z-index: 2; max-width: var(--maxw); margin: 0 auto; padding: 0 40px; }

/* ---------- NAV ---------- */
nav#site-nav { position: sticky; top: 0; z-index: 50; background: var(--navy); padding: 18px 0; transition: padding 0.2s ease; }
nav#site-nav.scrolled { padding: 12px 0; box-shadow: 0 1px 0 rgba(0,0,0,0.1); }
.nav-inner { display: flex; align-items: center; justify-content: space-between; }
.wordmark { display: flex; align-items: center; gap: 10px; text-decoration: none; color: var(--paper); }
.nav-bison { height: 26px; width: auto; flex-shrink: 0; margin-right: 4px; }
.wordmark-main { font-family: 'Fraunces', Georgia, serif; font-size: 22px; font-weight: 500; letter-spacing: -0.01em; color: var(--paper); }
.nav-meta { display: flex; align-items: center; gap: 30px; }
.nav-link { font-size: 13px; color: rgba(245, 242, 235, 0.78); text-decoration: none; letter-spacing: 0.02em; transition: color 0.2s ease; }
.nav-link:hover, .nav-link[aria-current="page"] { color: var(--paper); }
.nav-link[aria-current="page"] { border-bottom: 1px solid rgba(245,242,235,0.5); padding-bottom: 3px; }
.nav-cta { border-radius: var(--radius-sm); font-size: 13px; font-weight: 600; color: #FFFFFF; text-decoration: none; background: var(--accent-btn); border: 1px solid var(--accent-btn); padding: 8px 16px; letter-spacing: 0.02em; transition: all 0.2s ease; }
.nav-cta:hover { background: var(--accent-btn-deep); border-color: var(--accent-btn-deep); }
.nav-toggle { display: none; background: transparent; border: 1px solid rgba(245,242,235,0.4); color: var(--paper); width: 40px; height: 36px; cursor: pointer; align-items: center; justify-content: center; }
.nav-toggle svg { width: 18px; height: 18px; stroke: var(--paper); stroke-width: 1.6; }

/* ---------- SHARED TYPE / BUTTONS ---------- */
.section-eyebrow { font-size: 11px; color: var(--ink-muted); letter-spacing: 0.22em; text-transform: uppercase; margin-bottom: 24px; display: inline-flex; align-items: center; gap: 14px; }
.section-eyebrow::before { content: ''; width: 32px; height: 1px; background: var(--ink-muted); }
.section-title { font-family: 'Fraunces', Georgia, serif; font-size: clamp(38px, 5.4vw, 66px); font-weight: 400; line-height: 1.06; letter-spacing: -0.025em; color: var(--ink); max-width: 22ch; margin-bottom: 64px; font-feature-settings: "ss01"; }
.section-title em { font-style: italic; color: var(--navy); }
/* Highlighter stroke under the hero's key phrase only — once per page, not every heading */
h1 em {
  background-image: linear-gradient(90deg, rgba(184, 86, 47, 0.30), rgba(184, 86, 47, 0.14));
  background-repeat: no-repeat; background-size: 100% 0.28em; background-position: 0 86%;
  padding: 0 0.04em; box-decoration-break: clone; -webkit-box-decoration-break: clone;
}

/* The one bright colour on the page: every primary button is the accent */
.cta-button { border-radius: var(--radius-sm); display: inline-flex; align-items: center; gap: 10px; padding: 16px 28px; background: var(--accent-btn); color: #FFFFFF; border: 1px solid var(--accent-btn); font-family: 'Inter', sans-serif; font-size: 14px; font-weight: 600; letter-spacing: 0.01em; text-decoration: none; transition: all 0.15s ease; cursor: pointer; box-shadow: 0 10px 24px -12px rgba(169, 76, 37, 0.7); }
.cta-button:hover { background: var(--accent-btn-deep); border-color: var(--accent-btn-deep); box-shadow: 0 14px 28px -12px rgba(169, 76, 37, 0.8); }
.cta-button svg { transition: transform 0.15s ease; }
.cta-button:hover svg { transform: translateX(2px); }
.cta-button.ghost { background: transparent; color: var(--navy); }
.cta-button.ghost:hover { background: rgba(20,33,61,0.06); }
.cta-button.on-navy { background: var(--accent-btn); color: #FFFFFF; border-color: var(--accent-btn); }
.cta-button.on-navy:hover { background: var(--accent-btn-deep); border-color: var(--accent-btn-deep); }

.email-link { color: var(--navy); text-decoration: none; border-bottom: 1px solid var(--navy); padding-bottom: 1px; font-weight: 500; transition: opacity 0.2s ease; }
.email-link:hover { opacity: 0.65; }

.inline-cta-row { display: flex; align-items: center; justify-content: center; gap: 24px; flex-wrap: wrap; margin: 48px 0 0; }
.inline-cta-note { font-family: 'Fraunces', Georgia, serif; font-size: 16px; font-style: italic; color: var(--ink-muted); }

@keyframes fadeIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: translateY(0); } }
@keyframes pulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.3; } }

/* ---------- HERO ---------- */
.hero { padding: 96px 0 96px; position: relative; }
.hero-grid { display: grid; grid-template-columns: 1fr 440px; gap: 60px; align-items: start; }
.hero-narrow .hero-grid { grid-template-columns: 1fr; max-width: 900px; }

/* Home hero runs as a full-viewport stage */
.hero-full { min-height: calc(100vh - 64px); min-height: calc(100svh - 64px); display: flex; align-items: center; padding: 48px 0 56px; overflow: hidden; }
.hero-full::before {
  content: ''; position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background:
    radial-gradient(780px 540px at 80% 34%, rgba(184, 86, 47, 0.11), transparent 68%),
    radial-gradient(640px 480px at 8% 74%, rgba(20, 33, 61, 0.08), transparent 70%);
}
.hero-full .container { max-width: 1380px; }
.hero-full .hero-grid { grid-template-columns: 1.04fr 1fr; gap: 76px; align-items: center; }
.hero-full .hero-eyebrow { margin-bottom: 26px; }
.hero-full h1 { font-size: clamp(50px, 7.1vw, 106px); max-width: 12ch; margin-bottom: 30px; }
.hero-full .hero-sub { font-size: clamp(17px, 1.35vw, 20px); max-width: 46ch; margin-bottom: 44px; }
.hero-eyebrow { font-size: 11px; color: var(--ink-muted); letter-spacing: 0.22em; text-transform: uppercase; margin-bottom: 32px; display: flex; align-items: center; gap: 14px; opacity: 0; animation: fadeIn 0.8s ease 0.1s forwards; }
.hero-eyebrow::before, .hero-eyebrow::after { content: ''; width: 32px; height: 1px; background: var(--ink-muted); }
h1 { font-family: 'Fraunces', Georgia, serif; font-size: clamp(44px, 5.8vw, 76px); font-weight: 400; line-height: 1.03; letter-spacing: -0.025em; color: var(--ink); max-width: 15ch; margin-bottom: 32px; font-feature-settings: "ss01"; opacity: 0; animation: fadeIn 0.8s ease 0.2s forwards; }
h1 em { font-style: italic; font-weight: 400; color: var(--navy); }
.hero-sub { font-size: 18px; line-height: 1.6; color: var(--ink-soft); max-width: 56ch; margin-bottom: 40px; opacity: 0; animation: fadeIn 0.8s ease 0.3s forwards; }
.hero-sub strong { font-weight: 600; color: var(--ink); }
.cta-row { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; opacity: 0; animation: fadeIn 0.8s ease 0.4s forwards; }
.cta-meta { font-size: 13px; color: var(--ink-muted); letter-spacing: 0.02em; }

/* Hero side stat panel */
.stat-panel { border-left: 1px solid var(--rule); padding-left: 36px; opacity: 0; animation: fadeIn 0.8s ease 0.5s forwards; }
.stat-panel-header { display: flex; justify-content: space-between; align-items: center; padding-bottom: 14px; border-bottom: 1px solid var(--rule); margin-bottom: 8px; }
.stat-panel-label { font-size: 10px; color: var(--ink-light); letter-spacing: 0.22em; text-transform: uppercase; font-weight: 600; }
.stat-panel-status { display: inline-flex; align-items: center; gap: 6px; font-family: 'JetBrains Mono', monospace; font-size: 10px; color: var(--positive); letter-spacing: 0.08em; }
.stat-panel-status .pulse { width: 6px; height: 6px; border-radius: 50%; background: var(--positive); animation: pulse 2s ease-in-out infinite; }
.stat-line { display: flex; justify-content: space-between; align-items: baseline; padding: 20px 0; border-bottom: 1px solid var(--rule-soft); }
.stat-line:last-child { border-bottom: none; }
.stat-line-value { font-family: 'Fraunces', Georgia, serif; font-size: 34px; font-weight: 500; color: var(--ink); font-variant-numeric: tabular-nums; letter-spacing: -0.02em; line-height: 1; }
.stat-line-label { font-size: 12px; color: var(--ink-muted); letter-spacing: 0.04em; text-align: right; max-width: 16ch; }

/* ---------- SERVICE SPLIT (home) ---------- */
.services { padding: 120px 0; }
.services-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 32px; }
@supports (grid-template-rows: subgrid) {
  .services-grid { grid-template-rows: auto auto auto auto auto auto; }
  .services-grid .service-card { display: grid; grid-template-rows: subgrid; grid-row: span 6; }
  .services-grid .service-price { margin-top: 0; align-self: end; }
}
.service-card {
  border-radius: var(--radius);
  background: linear-gradient(168deg, #FFFFFF 0%, var(--paper-light) 58%, var(--paper-warm) 100%);
  border: 1px solid var(--rule); padding: 42px 40px 36px; display: flex; flex-direction: column;
  position: relative; overflow: hidden;
  box-shadow: 0 2px 0 rgba(20,33,61,0.04), 0 30px 58px -46px rgba(20,33,61,0.5);
  transition: box-shadow 0.28s ease, transform 0.28s ease, border-color 0.28s ease;
}
.service-card::before { content: ''; position: absolute; top: 0; left: -1px; right: -1px; height: 4px; background: var(--accent); }
.service-card:nth-child(2)::before { background: var(--positive); }
.service-card:hover { box-shadow: 0 2px 0 rgba(20,33,61,0.05), 0 42px 72px -44px rgba(20,33,61,0.6); transform: translateY(-4px); border-color: var(--ink-light); }
.service-tag { font-family: 'JetBrains Mono', monospace; font-size: 10px; color: var(--accent); letter-spacing: 0.16em; text-transform: uppercase; font-weight: 500; margin-bottom: 18px; }
.service-card:nth-child(2) .service-tag { color: var(--positive); }
.service-name { font-family: 'Fraunces', Georgia, serif; font-size: clamp(30px, 2.5vw, 36px); font-weight: 500; line-height: 1.1; letter-spacing: -0.015em; color: var(--ink); margin-bottom: 14px; position: relative; }
.service-name em { font-style: italic; color: var(--navy); }
.service-desc { font-size: 15.5px; line-height: 1.6; color: var(--ink-soft); margin-bottom: 22px; position: relative; }
.service-points { list-style: none; margin: 0 0 26px; padding: 0; display: grid; gap: 11px; position: relative; }
.service-points li { position: relative; padding-left: 23px; font-size: 14.5px; line-height: 1.55; color: var(--ink-soft); }
.service-points li::before { content: ''; position: absolute; left: 0; top: 7px; width: 7px; height: 7px; background: var(--accent); transform: rotate(45deg); }
.service-card:nth-child(2) .service-points li::before { background: var(--positive); }
.service-points strong { font-weight: 600; color: var(--ink); }
.service-price { border-radius: var(--radius-sm); font-family: 'Fraunces', Georgia, serif; font-size: 15.5px; color: var(--ink-muted); font-style: italic; margin-top: auto; margin-bottom: 0; padding: 15px 18px; background: rgba(20, 33, 61, 0.05); border: 1px solid var(--rule-soft); border-left: 3px solid var(--accent); }
.service-card:nth-child(2) .service-price { border-left-color: var(--positive); }
.service-price strong { font-style: normal; font-weight: 600; color: var(--ink); font-size: 18px; }
.service-link { margin-top: 28px; padding-top: 22px; border-top: 1px solid var(--rule-soft); display: inline-flex; align-items: center; gap: 10px; font-size: 14px; font-weight: 500; color: var(--navy); text-decoration: none; }
.service-link svg { transition: transform 0.15s ease; }
.service-link:hover svg { transform: translateX(3px); }

/* ---------- DARK STAT BAND ---------- */
.proof { background: var(--navy); color: var(--paper); padding: 84px 0; position: relative; z-index: 2; }
.proof-lead { font-family: 'Fraunces', Georgia, serif; font-size: clamp(22px, 2.6vw, 30px); font-weight: 400; line-height: 1.35; letter-spacing: -0.01em; max-width: 26ch; margin: 0 auto 56px; text-align: center; color: var(--paper); }
.proof-lead em { font-style: italic; color: #E6C9A8; }
.proof-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; max-width: 900px; margin: 0 auto; }
.proof-stat { text-align: center; padding: 0 8px; }
.proof-value { font-family: 'Fraunces', Georgia, serif; font-size: clamp(38px, 4.6vw, 56px); font-weight: 500; line-height: 1; letter-spacing: -0.03em; color: var(--paper); font-variant-numeric: tabular-nums; }
.proof-label { font-size: 12px; color: rgba(245,242,235,0.62); letter-spacing: 0.06em; margin-top: 12px; line-height: 1.4; }
.proof-divider { grid-column: 1 / -1; }

/* ---------- SECTION SHELL ---------- */
/* No hairlines or tint changes between sections: the page reads as one
   continuous surface, and rhythm comes from spacing and the section heads. */
.section { padding: 120px 0; }
.section.tint { background: transparent; }
.section-head { text-align: center; margin-bottom: 72px; }
.section-head .section-eyebrow { display: inline-flex; }
.section-head .section-eyebrow::after, .final-cta .section-eyebrow::after { content: ''; width: 32px; height: 1px; background: var(--ink-muted); }
.section-head .section-title { max-width: 24ch; margin: 0 auto 20px; }
.section-lead { font-size: 17px; line-height: 1.6; color: var(--ink-soft); max-width: 58ch; margin: 0 auto; }

/* (The old .funnel list was replaced by the campaign ring on both service pages.) */

/* (Expectations strip removed from the attendee page; nothing uses it now.) */

/* ---------- PRICING TABLE ---------- */
.pricing { padding: 120px 0; }
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; max-width: 1040px; margin: 0 auto; align-items: stretch; }
.plan { border-radius: var(--radius); background: #FFFFFF; border: 1px solid var(--rule); padding: 38px 34px; display: flex; flex-direction: column; position: relative; }
.plan.recommended { background: var(--navy); border-color: var(--navy); color: var(--paper); }
.plan-tag { display: flex; align-items: center; gap: 10px; font-family: 'JetBrains Mono', monospace; font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; font-weight: 500; color: var(--accent); min-height: 22px; margin-bottom: 16px; }
.plan-save { display: inline-flex; align-items: center; height: 22px; padding: 0 9px; border-radius: 6px; background: var(--save); color: #FFFFFF; font-family: 'Inter', sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; white-space: nowrap; box-shadow: 0 6px 14px -8px rgba(216, 52, 42, 0.9); }
.plan-save-row { margin: 26px 0 -14px; }
.tier-price { display: flex; flex-direction: column; align-items: flex-end; gap: 5px; }
.plan.recommended .plan-tag { color: #E6C9A8; }
.plan-name { font-family: 'Fraunces', Georgia, serif; font-size: 24px; font-weight: 500; color: var(--ink); letter-spacing: -0.01em; }
.plan.recommended .plan-name { color: var(--paper); }
.plan-when { font-size: 13.5px; color: var(--ink-muted); margin-top: 6px; line-height: 1.5; min-height: 40px; }
.plan.recommended .plan-when { color: rgba(245,242,235,0.7); }
.plan-price { font-family: 'Fraunces', Georgia, serif; font-size: 52px; font-weight: 500; color: var(--ink); line-height: 1; letter-spacing: -0.03em; margin: 24px 0 4px; font-variant-numeric: tabular-nums; }
.plan.recommended .plan-price { color: var(--paper); }
.plan-price-note { font-size: 13px; color: var(--ink-muted); font-style: italic; font-family: 'Fraunces', Georgia, serif; }
.plan.recommended .plan-price-note { color: rgba(245,242,235,0.65); }
.plan-outcome { margin: 26px 0; padding: 18px 0; border-top: 1px solid var(--rule-soft); border-bottom: 1px solid var(--rule-soft); }
.plan.recommended .plan-outcome { border-color: rgba(245,242,235,0.2); }
.plan-outcome-value { font-family: 'Fraunces', Georgia, serif; font-size: 22px; font-weight: 500; color: var(--navy); letter-spacing: -0.01em; }
.plan.recommended .plan-outcome-value { color: #E6C9A8; }
.plan-outcome-label { font-size: 12.5px; color: var(--ink-muted); margin-top: 4px; }
.plan.recommended .plan-outcome-label { color: rgba(245,242,235,0.65); }
.plan-list { list-style: none; margin-bottom: 30px; }
.plan-list li { position: relative; padding-left: 20px; font-size: 14.5px; line-height: 1.5; color: var(--ink-soft); margin-bottom: 12px; }
.plan.recommended .plan-list li { color: rgba(245,242,235,0.85); }
.plan-list li::before { content: ''; position: absolute; left: 0; top: 8px; width: 6px; height: 6px; background: var(--accent); }
.plan .cta-button { margin-top: auto; justify-content: center; }

/* Single-price block (exhibitor) */

/* ---------- WHO PANEL ---------- */
.panel { background: #FFFFFF; border: 1px solid var(--rule); max-width: 640px; margin: 0 auto; padding: 52px 52px; position: relative; }
.panel::before { content: ''; position: absolute; top: -1px; left: -1px; right: -1px; height: 3px; background: var(--navy); }
.panel-header { text-align: center; margin-bottom: 32px; padding-bottom: 26px; border-bottom: 1px solid var(--rule-soft); }
.panel-eyebrow { font-size: 10px; color: var(--navy); letter-spacing: 0.25em; text-transform: uppercase; font-weight: 600; margin-bottom: 16px; }
.panel-title { font-family: 'Fraunces', Georgia, serif; font-size: clamp(22px, 2.4vw, 28px); font-weight: 500; line-height: 1.2; letter-spacing: -0.015em; color: var(--ink); }
.panel-title em { font-style: italic; color: var(--navy); }
.criterion-row { display: grid; grid-template-columns: 22px 1fr; gap: 14px; align-items: flex-start; padding: 16px 0; border-bottom: 1px solid var(--rule-soft); }
.criterion-row:last-child { border-bottom: none; }
.tick { width: 20px; height: 20px; border: 1px solid var(--navy); background: var(--paper); display: flex; align-items: center; justify-content: center; flex-shrink: 0; margin-top: 2px; }
.tick svg { width: 12px; height: 12px; stroke: var(--navy); stroke-width: 2; fill: none; stroke-linecap: round; stroke-linejoin: round; }
.criterion-text { font-size: 15px; line-height: 1.5; color: var(--ink); }
.criterion-text strong { font-weight: 600; }
.criterion-text em { font-style: italic; color: var(--navy); font-weight: 500; }

/* ---------- ABOUT ---------- */
.about-prose { max-width: 720px; }
.about-lead { font-family: 'Fraunces', Georgia, serif; font-size: clamp(22px, 2.4vw, 28px); font-weight: 400; line-height: 1.4; color: var(--ink); letter-spacing: -0.01em; margin-bottom: 36px; }
.about-lead em { font-style: italic; color: var(--navy); font-weight: 500; }
.about-body { font-size: 17px; line-height: 1.7; color: var(--ink-soft); }
.about-body p + p { margin-top: 22px; }
.about-body strong { color: var(--ink); font-weight: 600; }
.about-body em { font-style: italic; color: var(--navy); font-weight: 500; }
.about-divider { margin: 36px 0; height: 1px; background: var(--rule); width: 64px; }

/* ---------- CONTACT FORM ---------- */
.contact-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: 64px; align-items: start; }
.contact-aside-lead { font-family: 'Fraunces', Georgia, serif; font-size: 22px; line-height: 1.4; color: var(--ink); margin-bottom: 24px; }
.contact-aside-lead em { font-style: italic; color: var(--navy); }
.contact-aside-body { font-size: 16px; line-height: 1.65; color: var(--ink-soft); margin-bottom: 28px; }
.contact-detail { padding: 18px 0; border-top: 1px solid var(--rule-soft); }
.contact-detail-key { font-size: 11px; color: var(--ink-light); letter-spacing: 0.15em; text-transform: uppercase; margin-bottom: 6px; }
.contact-detail-value { font-family: 'Fraunces', Georgia, serif; font-size: 18px; color: var(--ink); }
.form { border-radius: var(--radius); background: #FFFFFF; border: 1px solid var(--rule); padding: 40px 40px; position: relative; }
.form::before { content: ''; position: absolute; top: -1px; left: -1px; right: -1px; height: 3px; background: var(--navy); }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.field { margin-bottom: 20px; }
.field label { display: block; font-size: 12px; color: var(--ink-muted); letter-spacing: 0.04em; text-transform: uppercase; font-weight: 500; margin-bottom: 8px; }
.field label .req { color: var(--accent); }
.field input, .field select, .field textarea { border-radius: var(--radius-sm); width: 100%; background: var(--paper-light); border: 1px solid var(--rule); padding: 13px 14px; font-family: 'Inter', sans-serif; font-size: 15px; color: var(--ink); transition: border-color 0.15s ease; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--navy); }
.field textarea { resize: vertical; min-height: 110px; }
.form .cta-button { width: 100%; justify-content: center; margin-top: 6px; }
.form-fine { font-size: 12.5px; color: var(--ink-muted); margin-top: 16px; text-align: center; }
.contact-cta { margin: 4px 0 30px; }
.form-sent { border-radius: var(--radius); background: #FFFFFF; border: 1px solid var(--rule); padding: 44px 40px; font-size: 17px; line-height: 1.6; color: var(--ink-soft); }
.form-sent strong { display: block; font-family: 'Fraunces', Georgia, serif; font-size: 26px; font-weight: 500; color: var(--ink); margin-bottom: 8px; letter-spacing: -0.01em; }

/* ---------- FAQ ---------- */
.faq-list { max-width: 820px; margin: 0 auto; display: grid; gap: 12px; }
.faq-item { border-radius: var(--radius-sm); background: linear-gradient(168deg, #FFFFFF 0%, var(--paper-light) 100%); border: 1px solid var(--rule); box-shadow: 0 2px 0 rgba(20, 33, 61, 0.03), 0 18px 36px -34px rgba(20, 33, 61, 0.45); transition: border-color 0.2s ease, box-shadow 0.2s ease; }
.faq-item:hover, .faq-item.is-open { border-color: var(--ink-light); }
.faq-question { width: 100%; background: transparent; border: none; padding: 22px 24px; display: flex; align-items: center; justify-content: space-between; gap: 24px; cursor: pointer; text-align: left; font-family: 'Fraunces', Georgia, serif; font-size: clamp(17px, 1.7vw, 20px); font-weight: 500; line-height: 1.4; color: var(--ink); letter-spacing: -0.01em; transition: color 0.2s ease; }
.faq-question:hover { color: var(--navy); }
.faq-toggle { flex-shrink: 0; width: 26px; height: 26px; position: relative; border-radius: 50%; background: rgba(20, 33, 61, 0.06); transition: background 0.2s ease, transform 0.3s ease; }
.faq-toggle::before { content: ''; position: absolute; width: 7px; height: 7px; left: 50%; top: 50%; border-right: 1.6px solid var(--navy); border-bottom: 1.6px solid var(--navy); transform: translate(-50%, -65%) rotate(45deg); }
.faq-item.is-open .faq-toggle { background: var(--accent); transform: rotate(180deg); }
.faq-item.is-open .faq-toggle::before { border-color: #FFFFFF; }
.faq-answer { max-height: 0; overflow: hidden; transition: max-height 0.4s ease; }
.faq-answer-inner { padding: 0 24px 24px; font-size: 16px; line-height: 1.65; color: var(--ink-soft); }
.faq-answer-inner a { color: var(--navy); }

/* ---------- FINAL CTA ---------- */
.final-cta { padding: 128px 0; text-align: center; position: relative; overflow: hidden; }
.final-cta::before { content: ''; position: absolute; inset: 0; pointer-events: none; background: radial-gradient(760px 460px at 50% 58%, rgba(184, 86, 47, 0.13), transparent 70%); }
.a-title { font-family: 'Fraunces', Georgia, serif; font-size: clamp(38px, 5vw, 62px); font-weight: 400; line-height: 1.05; letter-spacing: -0.025em; color: var(--ink); margin-bottom: 26px; font-feature-settings: "ss01"; }
.a-title em { font-style: italic; color: var(--navy); }
.a-sub { font-size: 18px; line-height: 1.6; color: var(--ink-soft); max-width: 54ch; margin: 0 auto 40px; }
.a-cta-row { display: flex; flex-direction: column; align-items: center; gap: 18px; }
.a-email { font-size: 14px; color: var(--ink-muted); }

/* ---------- FOOTER ---------- */
footer { background: var(--navy); color: rgba(245,242,235,0.7); padding: 56px 0 40px; position: relative; z-index: 2; }
.footer-top { display: flex; justify-content: space-between; align-items: flex-start; gap: 40px; flex-wrap: wrap; padding-bottom: 36px; border-bottom: 1px solid rgba(245,242,235,0.15); }
.footer-brand { display: flex; align-items: center; gap: 10px; }
.footer-brand .nav-bison { height: 24px; }
.footer-brand span { font-family: 'Fraunces', Georgia, serif; font-size: 20px; color: var(--paper); }
.footer-tagline { font-size: 13.5px; color: rgba(245,242,235,0.6); margin-top: 12px; max-width: 34ch; line-height: 1.5; }
.footer-nav { display: flex; gap: 48px; flex-wrap: wrap; }
.footer-col-label { font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: rgba(245,242,235,0.45); margin-bottom: 16px; }
.footer-col a { display: block; font-size: 14px; color: rgba(245,242,235,0.78); text-decoration: none; margin-bottom: 10px; transition: color 0.2s ease; }
.footer-col a:hover { color: var(--paper); }
.footer-bottom { display: flex; justify-content: space-between; align-items: center; gap: 16px; flex-wrap: wrap; margin-top: 28px; }
.footer-text { font-size: 12px; color: rgba(245,242,235,0.5); letter-spacing: 0.02em; }
.footer-text a { color: var(--paper); text-decoration: none; }
.footer-text a:hover { text-decoration: underline; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 1024px) {
  .hero-grid { grid-template-columns: 1fr; gap: 48px; }
  .stat-panel { border-left: none; border-top: 1px solid var(--rule); padding-left: 0; padding-top: 28px; }
  .contact-grid { grid-template-columns: 1fr; gap: 40px; }
}
@media (max-width: 900px) {
  .container { padding: 0 24px; }
  .hero { padding: 52px 0 72px; }
  .section, .services, .pricing { padding: 64px 0; }
  .proof { padding: 60px 0; }
  .final-cta { padding: 80px 0; }
  .section-title { margin-bottom: 44px; }
  .section-head { margin-bottom: 52px; }
  .services-grid { grid-template-columns: 1fr; gap: 24px; }
  .proof-grid { grid-template-columns: 1fr 1fr; gap: 36px 24px; }
  .plans { grid-template-columns: 1fr; gap: 20px; max-width: 460px; }
      .funnel-step { grid-template-columns: 48px 1fr; grid-template-areas: "node copy" "node metric"; gap: 8px 20px; }
  .funnel-node { grid-area: node; align-self: start; width: 44px; height: 44px; font-size: 17px; }
  .funnel-metric { grid-area: metric; text-align: left; padding-top: 8px; }
  .funnel-metric-label { margin-top: 2px; }
  h1 { font-size: clamp(38px, 9vw, 54px); }
  .nav-link, .nav-cta { display: none; }
  .nav-toggle { display: inline-flex; }
  nav#site-nav.menu-open .nav-meta { display: flex; }
  .nav-meta { position: absolute; }
  nav#site-nav.menu-open { position: sticky; }
  nav#site-nav.menu-open .nav-meta { position: fixed; top: 0; left: 0; right: 0; bottom: 0; background: var(--navy); flex-direction: column; justify-content: center; gap: 28px; z-index: 100; }
  nav#site-nav.menu-open .nav-link, nav#site-nav.menu-open .nav-cta { display: inline-flex; font-size: 20px; }
  nav#site-nav.menu-open .nav-cta { border-width: 1px; padding: 12px 28px; }
  .nav-close { display: none; }
  nav#site-nav.menu-open .nav-close { display: inline-flex; position: fixed; top: 20px; right: 24px; z-index: 101; background: transparent; border: none; color: var(--paper); cursor: pointer; }
  nav#site-nav.menu-open .nav-close svg { width: 26px; height: 26px; stroke: var(--paper); stroke-width: 1.5; }
  .footer-top { flex-direction: column; gap: 28px; }
  .contact-grid { gap: 32px; }
  .form { padding: 28px 24px; }
  .form-row { grid-template-columns: 1fr; gap: 0; }
  .panel { padding: 36px 26px; }
}

/* ---------- HERO US MAP PANEL ---------- */
.map-panel { border-left: 1px solid var(--rule); padding-left: 36px; opacity: 0; animation: fadeIn 0.8s ease 0.5s forwards; }
/* In the full hero the map becomes a raised panel rather than a hairline column */
.hero-full .map-panel {
  border-radius: var(--radius); overflow: hidden;
  border-left: none; border: 1px solid var(--rule); padding: 24px 26px 20px;
  background: linear-gradient(168deg, rgba(255,255,255,0.94), rgba(251,250,245,0.66));
  box-shadow: 0 34px 74px -48px rgba(20,33,61,0.55), 0 2px 0 rgba(20,33,61,0.04);
  backdrop-filter: blur(2px);
}
.hero-full .map-panel::before { content: ''; position: absolute; top: -1px; left: -1px; right: -1px; height: 3px; background: linear-gradient(90deg, var(--navy), var(--accent)); }
.hero-full .map-panel { position: relative; }
.hero-full .map-footer-value { font-size: 30px; }
.map-header { display: flex; justify-content: space-between; align-items: center; padding-bottom: 14px; border-bottom: 1px solid var(--rule); margin-bottom: 24px; }
.map-label { font-size: 10px; color: var(--ink-light); letter-spacing: 0.22em; text-transform: uppercase; font-weight: 600; }
.map-status { display: inline-flex; align-items: center; gap: 6px; font-family: 'JetBrains Mono', monospace; font-size: 10px; color: var(--positive); letter-spacing: 0.08em; }
.map-status .pulse { width: 6px; height: 6px; border-radius: 50%; background: var(--positive); animation: pulse 2s ease-in-out infinite; }
.us-map-wrap { position: relative; width: 100%; }
.us-map-svg { display: block; width: 100%; height: auto; }
.us-map-svg .state path { fill: rgba(20, 33, 61, 0.04); stroke: rgba(20, 33, 61, 0.5); stroke-width: 0.7; stroke-linejoin: round; }
.us-map-svg .borders { stroke: rgba(20, 33, 61, 0.18); stroke-width: 0.5; fill: none; }
.us-map-svg .separator1, .us-map-svg .separator2 { display: none; }
.us-map-svg .dccircle { display: none; }
.pin { opacity: 0; animation: pinIn 0.4s ease forwards; transform-origin: center; transform-box: fill-box; }
.pin-1 { animation-delay: 0.7s; } .pin-2 { animation-delay: 0.78s; } .pin-3 { animation-delay: 0.86s; } .pin-4 { animation-delay: 0.94s; } .pin-5 { animation-delay: 1.02s; } .pin-6 { animation-delay: 1.10s; } .pin-7 { animation-delay: 1.18s; } .pin-8 { animation-delay: 1.26s; } .pin-9 { animation-delay: 1.34s; } .pin-10 { animation-delay: 1.42s; } .pin-11 { animation-delay: 1.50s; } .pin-12 { animation-delay: 1.58s; } .pin-13 { animation-delay: 1.66s; } .pin-14 { animation-delay: 1.74s; } .pin-15 { animation-delay: 1.82s; } .pin-16 { animation-delay: 1.90s; } .pin-17 { animation-delay: 1.98s; } .pin-18 { animation-delay: 2.06s; }
.pin-active { animation: pinIn 0.4s ease forwards, pinPulse 2.5s ease-in-out infinite; }
@keyframes pinIn { from { opacity: 0; transform: scale(0); } to { opacity: 1; transform: scale(1); } }
@keyframes pinPulse { 0%, 100% { opacity: 1; } 50% { opacity: 0.55; } }
.pin-label { opacity: 0; animation: fadeIn 0.6s ease 2.3s forwards; }

/* Live map: ripple + travelling callout (driven by script.js) */
.pin { transition: fill 0.5s ease; }
.pin.is-hot { fill: var(--accent); }
.map-ping { fill: none; stroke: var(--accent); stroke-width: 2.5; opacity: 0; transform-box: fill-box; transform-origin: center; }
.map-ping.is-firing { animation: mapPing 1.6s cubic-bezier(0.22, 0.8, 0.3, 1) forwards; }
@keyframes mapPing { from { opacity: 0.8; transform: scale(0.35); } to { opacity: 0; transform: scale(4.4); } }
.map-callout { opacity: 0; transition: opacity 0.45s ease; }
.map-callout.is-visible { opacity: 1; }
.map-callout-line { stroke: rgba(20, 33, 61, 0.45); stroke-width: 1; }
.map-callout-text {
  font-family: 'JetBrains Mono', monospace; font-size: 15px; font-weight: 500;
  fill: var(--navy); letter-spacing: 0.06em;
  paint-order: stroke fill; stroke: var(--paper); stroke-width: 4px; stroke-linejoin: round;
}
.map-callout-text tspan { fill: var(--accent); }
.map-footer { margin-top: 24px; padding-top: 18px; border-top: 1px solid var(--rule); display: flex; justify-content: space-between; align-items: baseline; }
.map-footer-stat { display: flex; flex-direction: column; gap: 4px; }
.map-footer-label { font-size: 10px; color: var(--ink-light); letter-spacing: 0.15em; text-transform: uppercase; }
.map-footer-value { font-family: 'Fraunces', Georgia, serif; font-size: 22px; font-weight: 500; color: var(--ink); font-variant-numeric: tabular-nums; letter-spacing: -0.01em; }
@media (max-width: 1024px) {
  .map-panel { border-left: none; border-top: 1px solid var(--rule); padding-left: 0; padding-top: 28px; }
  /* these need to out-specify .hero-full's own two-column rules above */
  .hero-full .hero-grid { grid-template-columns: 1fr; gap: 44px; }
  .hero-full .map-panel { border: 1px solid var(--rule); padding: 24px 26px 20px; }
  .hero-full .container { max-width: var(--maxw); }
  .hero-full h1 { max-width: 14ch; }
  .hero-full { min-height: 0; padding: 56px 0 72px; }
}

/* ============================================================
   CAMPAIGN RING — "how a show fills up"
   Figures mirror the funnel published on /attendee-acquisition
   ============================================================ */
.campaign { padding: 120px 0; position: relative; overflow: hidden; }
.campaign::before {
  content: ''; position: absolute; inset: 0; pointer-events: none;
  background: radial-gradient(620px 460px at 24% 50%, rgba(184, 86, 47, 0.10), transparent 70%);
}
.campaign-stage { display: grid; grid-template-columns: 372px 1fr; gap: 64px; align-items: center; max-width: 1080px; margin: 0 auto; position: relative; z-index: 2; padding: 56px 56px 52px; border-radius: var(--radius); background: linear-gradient(168deg, #FFFFFF 0%, var(--paper-light) 100%); border: 1px solid var(--rule); box-shadow: 0 2px 0 rgba(20, 33, 61, 0.04), 0 40px 80px -52px rgba(20, 33, 61, 0.55); }
.campaign-ring-wrap { position: relative; width: 372px; max-width: 100%; aspect-ratio: 1 / 1; margin: 0 auto; }
.campaign-ring-wrap::before { content: ''; position: absolute; z-index: 0; inset: 10%; border-radius: 50%; background: radial-gradient(circle at 50% 40%, #FFFFFF 0%, var(--paper-warm) 100%); box-shadow: inset 0 2px 0 #FFFFFF, inset 0 -14px 30px -20px rgba(20, 33, 61, 0.25), 0 18px 40px -30px rgba(20, 33, 61, 0.4); }
.campaign-ring { display: block; width: 100%; height: 100%; overflow: visible; position: relative; z-index: 1; }
.ring-track { fill: none; stroke: rgba(20, 33, 61, 0.14); stroke-width: 11; }
.ring-progress {
  fill: none; stroke: var(--accent); stroke-width: 11; stroke-linecap: round;
  stroke-dasharray: 829.38; stroke-dashoffset: 829.38;
  transition: stroke-dashoffset 1.05s cubic-bezier(0.4, 0, 0.2, 1);
}
/* Icon badge sitting where each quarter closes: 3, 6, 9 and 12 o'clock */
.ring-badge {
  position: absolute; z-index: 3; width: 54px; height: 54px; border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  transform: translate(-50%, -50%);
  background: var(--paper-light); border: 1.5px solid rgba(20, 33, 61, 0.22); color: var(--ink-light);
  transition: background 0.4s ease, border-color 0.4s ease, color 0.4s ease,
              box-shadow 0.4s ease, transform 0.45s cubic-bezier(0.2, 0.9, 0.3, 1.3);
}
.ring-badge[data-at="3"]  { left: 91.25%; top: 50%; }
.ring-badge[data-at="6"]  { left: 50%; top: 91.25%; }
.ring-badge[data-at="9"]  { left: 8.75%; top: 50%; }
.ring-badge[data-at="12"] { left: 50%; top: 8.75%; }
.ring-badge svg { width: 24px; height: 24px; fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.ring-badge svg .solid { fill: currentColor; stroke: none; }
/* Delay only on the way *in*, so a badge lights as the arc reaches it.
   The undelayed base rule still clears it instantly on reset. */
.ring-badge.is-done { color: #FFFFFF; transition-delay: 0.62s; }
/* each quarter lights in its own colour */
.ring-badge[data-at="3"].is-done  { background: var(--accent);    border-color: var(--accent);    box-shadow: 0 12px 28px -12px rgba(184, 86, 47, 0.85); }
.ring-badge[data-at="6"].is-done  { background: var(--navy-soft); border-color: var(--navy-soft); box-shadow: 0 12px 28px -12px rgba(63, 95, 146, 0.85); }
.ring-badge[data-at="9"].is-done  { background: var(--positive);  border-color: var(--positive);  box-shadow: 0 12px 28px -12px rgba(27, 94, 63, 0.85); }
.ring-badge[data-at="12"].is-done { background: var(--gold);      border-color: var(--gold);      box-shadow: 0 12px 28px -12px rgba(201, 146, 46, 0.85); }
.ring-badge.is-current { transform: translate(-50%, -50%) scale(1.14); }
.campaign-ring-centre { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; padding: 0 66px; }
.campaign-ring-value { font-family: 'Fraunces', Georgia, serif; font-size: clamp(44px, 4.6vw, 62px); font-weight: 500; line-height: 1; letter-spacing: -0.03em; color: var(--navy); font-variant-numeric: tabular-nums; }
.campaign-ring-label { font-size: 13.5px; color: var(--ink-soft); margin-top: 14px; line-height: 1.4; }
.campaign-ring-sub { font-family: 'JetBrains Mono', monospace; font-size: 10px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--ink-light); margin-top: 14px; }
.campaign-ring-centre { transition: opacity 0.32s ease; }
.campaign-ring-centre.is-hidden { opacity: 0; }

/* The payoff card that lands in the middle once the ring closes */
.campaign-card {
  border-radius: var(--radius); overflow: hidden;
  position: absolute; left: 50%; top: 50%; z-index: 3; width: min(244px, 78%);
  opacity: 0; pointer-events: none;
  transform: translate(-50%, -50%) scale(0.9);
  background: var(--paper-light); border: 1px solid var(--rule);
  box-shadow: 0 32px 64px -30px rgba(20, 33, 61, 0.6);
  transition: opacity 0.38s ease, transform 0.46s cubic-bezier(0.22, 0.9, 0.3, 1.25);
}
.campaign-card.is-visible { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.campaign-card-head { display: flex; justify-content: space-between; align-items: center; gap: 10px; padding: 11px 14px; background: linear-gradient(100deg, var(--navy), #2C4068); color: var(--paper); font-family: 'JetBrains Mono', monospace; font-size: 9.5px; letter-spacing: 0.14em; text-transform: uppercase; }
.campaign-card-flag { color: #E6C9A8; }
.campaign-card-body { padding: 18px 16px 15px; }
.campaign-card-num { font-family: 'Fraunces', Georgia, serif; font-size: 54px; font-weight: 500; line-height: 1; letter-spacing: -0.035em; color: var(--accent); font-variant-numeric: tabular-nums; }
.campaign-card-cap { font-size: 12.5px; line-height: 1.4; color: var(--ink-soft); margin-top: 7px; }
.campaign-card-bar { height: 5px; background: rgba(20, 33, 61, 0.1); margin: 16px 0 11px; overflow: hidden; }
.campaign-card-bar span { display: block; height: 100%; width: 0; background: linear-gradient(90deg, var(--navy), var(--accent)); transition: width 1.05s cubic-bezier(0.25, 0.8, 0.3, 1); }
.campaign-card.is-visible .campaign-card-bar span { width: 100%; }
.campaign-card-foot { display: flex; justify-content: space-between; align-items: center; gap: 8px; font-family: 'JetBrains Mono', monospace; font-size: 9px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-light); }
.campaign-card-live { display: inline-flex; align-items: center; gap: 5px; color: var(--positive); white-space: nowrap; }
.campaign-card-live i { width: 5px; height: 5px; border-radius: 50%; background: var(--positive); animation: pulse 2s ease-in-out infinite; }

.campaign-steps { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.campaign-step { border-radius: var(--radius-sm); display: grid; grid-template-columns: 30px 1fr auto; gap: 20px; align-items: center; padding: 15px 18px; background: rgba(255, 255, 255, 0.55); border: 1px solid var(--rule-soft); border-left: 3px solid var(--rule); transition: background 0.35s ease, border-color 0.35s ease, box-shadow 0.35s ease, transform 0.35s ease; }
.campaign-step.is-active { background: #FFFFFF; border-color: var(--rule); border-left-color: var(--accent); box-shadow: 0 16px 34px -24px rgba(20, 33, 61, 0.5); transform: translateX(4px); }
.campaign-step-num { font-family: 'JetBrains Mono', monospace; font-size: 11px; color: var(--ink-light); letter-spacing: 0.08em; transition: color 0.35s ease; }
.campaign-step.is-active .campaign-step-num { color: var(--accent); }
.campaign-step-name { display: block; font-family: 'Fraunces', Georgia, serif; font-size: 19px; font-weight: 500; color: var(--ink); letter-spacing: -0.01em; }
.campaign-step-note { display: block; font-size: 13.5px; color: var(--ink-muted); margin-top: 3px; line-height: 1.45; }
.campaign-step-value { font-family: 'Fraunces', Georgia, serif; font-size: 22px; font-weight: 500; color: var(--ink-muted); font-variant-numeric: tabular-nums; letter-spacing: -0.02em; transition: color 0.35s ease; }
.campaign-step.is-active .campaign-step-value { color: var(--accent); }
.campaign-note { text-align: center; font-family: 'Fraunces', Georgia, serif; font-style: italic; font-size: 14.5px; color: var(--ink-muted); margin-top: 48px; position: relative; z-index: 2; }
.campaign-note a { color: var(--navy); text-decoration: none; border-bottom: 1px solid rgba(20, 33, 61, 0.35); }

@media (max-width: 900px) {
  .campaign { padding: 64px 0; }
  .campaign-stage { grid-template-columns: 1fr; gap: 40px; padding: 28px 20px 26px; }
  .campaign-ring-wrap { width: min(330px, 100%); }
  .campaign-ring-centre { padding: 0 54px; }
  .ring-badge { width: 44px; height: 44px; }
  .ring-badge svg { width: 19px; height: 19px; }
  /* keep the card in proportion to the smaller ring */
  .campaign-card { width: min(198px, 62%); }
  .campaign-card--floor { width: min(212px, 66%); }
  .campaign-card-head { padding: 9px 11px; font-size: 8.5px; letter-spacing: 0.1em; }
  .campaign-card-body { padding: 14px 12px 12px; }
  .campaign-card-num { font-size: 40px; }
  .campaign-card-cap { font-size: 11.5px; margin-top: 5px; }
  .campaign-card-bar { margin: 12px 0 9px; }
  .campaign-card-foot { font-size: 8px; letter-spacing: 0.06em; }
  .campaign-step { grid-template-columns: 26px 1fr auto; gap: 14px; padding: 13px 12px; }
  .campaign-note { margin-top: 32px; }
}

/* Ring variant whose stages carry a phrase instead of a figure (exhibitor) */
.campaign--text .campaign-ring-value { font-size: clamp(23px, 2.3vw, 29px); line-height: 1.16; }
.campaign--text .campaign-ring-centre { padding: 0 60px; }
.campaign--text .campaign-ring-label { font-size: 13px; }
.campaign--text .campaign-step-value { font-family: 'Fraunces', Georgia, serif; font-size: 14.5px; font-style: italic; color: var(--ink-muted); text-align: right; max-width: 16ch; white-space: nowrap; }
.campaign-card-mark { width: 42px; height: 42px; border-radius: 50%; background: var(--accent); color: var(--paper); display: flex; align-items: center; justify-content: center; margin-bottom: 13px; }
.campaign-card-mark svg { width: 21px; height: 21px; fill: none; stroke: currentColor; stroke-width: 2.2; stroke-linecap: round; stroke-linejoin: round; }
.campaign-card-tag { color: var(--positive); white-space: nowrap; }

/* Floor plan inside the exhibitor payoff card: booths book one by one */
.campaign-card--floor { width: min(240px, 80%); }
.campaign-card--floor .campaign-card-body { padding: 12px 12px 11px; }
.floor-svg { display: block; width: 100%; height: auto; margin-bottom: 10px; }
.floor-hall { fill: rgba(20, 33, 61, 0.03); stroke: rgba(20, 33, 61, 0.2); stroke-width: 1.5; }
.floor-aisle { stroke: rgba(20, 33, 61, 0.14); stroke-width: 1; stroke-dasharray: 3 5; }
.booth { fill: rgba(20, 33, 61, 0.06); stroke: rgba(20, 33, 61, 0.2); stroke-width: 1; transition: fill 0.4s ease, stroke 0.4s ease; }
.booth.is-booked { fill: var(--accent); stroke: var(--accent); }

/* ============================================================
   HOW WE WORK — service-neutral band on the home page
   ============================================================ */
.approach { padding: 120px 0; position: relative; overflow: hidden; }
.approach::before {
  content: ''; position: absolute; inset: 0; pointer-events: none;
  background: radial-gradient(660px 460px at 84% 28%, rgba(184, 86, 47, 0.09), transparent 70%);
}
/* Vertical timeline: cards alternate sides of a coloured spine */
.timeline { list-style: none; margin: 0 auto; padding: 8px 0; max-width: 1040px; position: relative; z-index: 2; }
.timeline::before { content: ''; position: absolute; left: 50%; top: 44px; bottom: 44px; width: 3px; transform: translateX(-50%); border-radius: 3px; background: linear-gradient(180deg, var(--accent) 0%, var(--navy-soft) 50%, var(--positive) 100%); opacity: 0.6; }
.timeline-step { position: relative; display: grid; grid-template-columns: 1fr 84px 1fr; align-items: center; column-gap: 24px; padding: 18px 0; opacity: 0; transform: translateY(16px); transition: opacity 0.6s ease, transform 0.6s cubic-bezier(0.2, 0.9, 0.3, 1); }
.timeline-step.is-in { opacity: 1; transform: none; }
.timeline-node { grid-column: 2; grid-row: 1; justify-self: center; width: 68px; height: 68px; border-radius: 50%; background: var(--accent); color: #FFFFFF; display: flex; align-items: center; justify-content: center; border: 5px solid var(--paper); box-shadow: 0 16px 34px -14px rgba(184, 86, 47, 0.85); position: relative; z-index: 2; }
.timeline-step:nth-child(2) .timeline-node { background: var(--navy-soft); box-shadow: 0 16px 34px -14px rgba(63, 95, 146, 0.8); }
.timeline-step:nth-child(3) .timeline-node { background: var(--positive); box-shadow: 0 16px 34px -14px rgba(27, 94, 63, 0.8); }
.timeline-node svg { width: 28px; height: 28px; fill: none; stroke: currentColor; stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }
.timeline-node svg .solid { fill: currentColor; stroke: none; }
.timeline-card { border-radius: var(--radius); grid-column: 1; grid-row: 1; position: relative; padding: 30px 30px 28px; background: linear-gradient(168deg, #FFFFFF 0%, var(--paper-light) 100%); border: 1px solid var(--rule); border-left: 4px solid var(--accent); box-shadow: 0 2px 0 rgba(20, 33, 61, 0.04), 0 28px 54px -44px rgba(20, 33, 61, 0.5); }
.timeline-step:nth-child(even) .timeline-card { grid-column: 3; }
.timeline-step:nth-child(2) .timeline-card { border-left-color: var(--navy-soft); }
.timeline-step:nth-child(3) .timeline-card { border-left-color: var(--positive); }
.timeline-num { font-family: 'JetBrains Mono', monospace; font-size: 11px; letter-spacing: 0.16em; color: var(--ink-light); }
.timeline-title { font-family: 'Fraunces', Georgia, serif; font-size: 24px; font-weight: 500; line-height: 1.12; letter-spacing: -0.015em; color: var(--ink); margin: 10px 0 10px; }
.timeline-body { font-size: 14.8px; line-height: 1.62; color: var(--ink-soft); }

.timeline-cta { text-align: center; margin-top: 40px; position: relative; z-index: 2; }

/* Stats row: big gradient figures, the one place the palette goes loud */
.stats-row { display: grid; grid-template-columns: repeat(4, 1fr); max-width: 1040px; margin: 76px auto 0; position: relative; z-index: 2; }
.stat { text-align: center; padding: 8px 20px; border-left: 1px solid var(--rule); }
.stat:first-child { border-left: none; }
.stat-value { font-family: 'Fraunces', Georgia, serif; font-size: clamp(38px, 4.4vw, 58px); font-weight: 500; line-height: 1; letter-spacing: -0.03em; font-variant-numeric: tabular-nums; background: linear-gradient(100deg, #E4834F 0%, var(--accent) 55%, #8E3E1D 100%); -webkit-background-clip: text; background-clip: text; color: transparent; -webkit-text-fill-color: transparent; }
.stat-label { font-size: 13px; line-height: 1.45; color: var(--ink-soft); margin: 12px auto 0; max-width: 18ch; }
.service-links { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; max-width: 1040px; margin: 64px auto 0; position: relative; z-index: 2; }
.service-link-card { display: flex; flex-direction: column; gap: 12px; padding: 36px 36px 32px; border-radius: var(--radius); text-decoration: none; color: var(--ink); background: linear-gradient(168deg, #FFFFFF 0%, var(--paper-light) 100%); border: 1px solid var(--rule); border-top: 5px solid var(--accent); box-shadow: 0 2px 0 rgba(20, 33, 61, 0.04), 0 30px 58px -46px rgba(20, 33, 61, 0.5); transition: transform 0.28s ease, box-shadow 0.28s ease; }
.service-link-card--alt { border-top-color: var(--positive); }
.service-link-card:hover { transform: translateY(-4px); box-shadow: 0 2px 0 rgba(20, 33, 61, 0.05), 0 42px 72px -44px rgba(20, 33, 61, 0.6); }
.service-link-tag { font-family: 'JetBrains Mono', monospace; font-size: 10px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent); }
.service-link-card--alt .service-link-tag { color: var(--positive); }
.service-link-title { font-family: 'Fraunces', Georgia, serif; font-size: clamp(24px, 2.4vw, 32px); font-weight: 500; line-height: 1.12; letter-spacing: -0.015em; }
.service-link-cta { display: inline-flex; align-items: center; gap: 10px; margin-top: 6px; font-size: 14px; font-weight: 600; color: var(--accent-btn); }
.service-link-card--alt .service-link-cta { color: var(--positive); }
.service-link-cta svg { transition: transform 0.15s ease; }
.service-link-card:hover .service-link-cta svg { transform: translateX(3px); }
.approach-note-sep { margin: 0 10px; color: var(--ink-light); }

@media (max-width: 900px) {
  .approach { padding: 64px 0; }
  .timeline::before { left: 30px; transform: none; }
  .timeline-step { grid-template-columns: 60px 1fr; column-gap: 16px; padding: 12px 0; }
  .timeline-node { grid-column: 1; width: 54px; height: 54px; border-width: 4px; }
  .timeline-node svg { width: 22px; height: 22px; }
  .timeline-card, .timeline-step:nth-child(even) .timeline-card { grid-column: 2; padding: 22px 20px; }
  .stats-row { grid-template-columns: 1fr 1fr; row-gap: 26px; margin-top: 52px; }
  .stat:nth-child(3) { border-left: none; }
  .service-links { grid-template-columns: 1fr; gap: 16px; margin-top: 44px; }
  .service-link-card { padding: 26px 24px 24px; }
  .campaign--text .campaign-step-value { font-size: 12.5px; white-space: normal; max-width: 10ch; }
}

/* ============================================================
   "WHAT IS IT" CARD — dark stage, big claim, definition, photo
   ============================================================ */
.define { padding: 0 0 104px; position: relative; z-index: 2; }
.define .container { max-width: none; padding: 0; }
.define-card { display: grid; grid-template-columns: 1.1fr 1fr; align-items: stretch; border-radius: 0; overflow: hidden; background: var(--navy); color: var(--paper); box-shadow: 0 40px 80px -48px rgba(20, 33, 61, 0.75); position: relative; }
.define-card::after { content: ''; position: absolute; inset: 0; pointer-events: none; background: radial-gradient(560px 420px at 92% 88%, rgba(184, 86, 47, 0.55), transparent 65%); }
.define-copy { position: relative; z-index: 2; padding: 88px 64px 84px max(40px, calc((100vw - 1180px) / 2 + 40px)); display: flex; flex-direction: column; justify-content: center; }
.define-eyebrow { font-family: 'JetBrains Mono', monospace; font-size: 10px; letter-spacing: 0.18em; text-transform: uppercase; color: #E6C9A8; margin-bottom: 22px; }
.define-title { font-family: 'Fraunces', Georgia, serif; font-size: clamp(32px, 3.6vw, 48px); font-weight: 500; line-height: 1.08; letter-spacing: -0.025em; color: var(--paper); margin-bottom: 22px; max-width: 16ch; }
.define-title em { font-style: italic; color: #F0A26F; }
.define-text { font-size: 16px; line-height: 1.68; color: rgba(245, 242, 235, 0.86); max-width: 52ch; margin-bottom: 32px; }
.define-text strong { color: var(--paper); font-weight: 600; }
.define-actions { display: flex; align-items: center; gap: 26px; flex-wrap: wrap; }
.define-link { font-size: 14px; font-weight: 600; color: var(--paper); text-decoration: none; border-bottom: 1px solid rgba(245, 242, 235, 0.45); padding-bottom: 2px; }
.define-link:hover { border-bottom-color: var(--paper); }
.define-media { position: relative; min-height: 460px; }
.define-media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: center top; }
.define-media::before { content: ''; position: absolute; inset: 0; z-index: 1; pointer-events: none; background: linear-gradient(90deg, var(--navy) 0%, rgba(20, 33, 61, 0) 38%); }
/* About: the whole page is one navy sheet */
.about-page { background: var(--navy); color: var(--paper); padding: 88px 0 104px; position: relative; z-index: 2; border-bottom: 1px solid rgba(245, 242, 235, 0.15); }
.about-top { display: grid; grid-template-columns: 1.15fr 1fr; gap: 72px; align-items: center; margin-bottom: 96px; }
.about-intro h1 { font-family: 'Fraunces', Georgia, serif; font-size: clamp(40px, 4.8vw, 66px); font-weight: 500; line-height: 1.06; letter-spacing: -0.025em; color: var(--paper); margin-bottom: 26px; }
.about-intro p { font-size: 17px; line-height: 1.68; color: rgba(245, 242, 235, 0.86); max-width: 52ch; }
.about-intro p + p { margin-top: 18px; }
.about-photo img { display: block; width: 100%; max-width: 400px; height: auto; margin-left: auto; border-radius: 22px; border: 4px solid rgba(245, 242, 235, 0.14); box-shadow: 0 40px 80px -40px rgba(0, 0, 0, 0.7); }
.about-prose--navy { max-width: 760px; }
.about-prose--navy .about-lead { color: var(--paper); }
.about-prose--navy .about-lead em { color: #E6C9A8; }
.about-prose--navy .about-body { color: rgba(245, 242, 235, 0.82); }
.about-prose--navy .about-divider { background: rgba(245, 242, 235, 0.25); }
.about-end { display: flex; align-items: center; gap: 26px; flex-wrap: wrap; margin-top: 56px; }

/* Four-up plans on the service pages: the fourth is the bundle */
.plans--four { max-width: none; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.plans--four .plan { padding: 32px 26px; }
.plans--four .plan-price { font-size: 44px; }
@media (max-width: 1100px) { .plans--four { grid-template-columns: 1fr 1fr; } }
@media (max-width: 640px) { .plans--four { grid-template-columns: 1fr; } }

/* ============================================================
   PRICING PAGE — three ways in, the middle one raised
   ============================================================ */
.plans--three { max-width: 1120px; grid-template-columns: 1fr 1.08fr 1fr; align-items: stretch; }
.plans--three .plan.recommended .plan-list { margin-top: 28px; }
.plans--three .plan.recommended { transform: translateY(-16px); box-shadow: 0 44px 80px -40px rgba(20, 33, 61, 0.8); }
.plan-tiers { list-style: none; margin: 22px 0 6px; padding: 0; border-top: 1px solid var(--rule-soft); }
.plan-tiers li { display: flex; justify-content: space-between; align-items: center; padding: 10px 0; border-bottom: 1px solid var(--rule-soft); font-size: 14px; color: var(--ink-soft); }
.plan-tiers strong { font-family: 'Fraunces', Georgia, serif; font-size: 17px; font-weight: 500; color: var(--ink); font-variant-numeric: tabular-nums; }
.plan-more { display: inline-flex; align-items: center; gap: 8px; margin: 4px 0 18px; font-size: 13.5px; font-weight: 600; color: var(--navy); text-decoration: none; }
.plan-more svg { transition: transform 0.15s ease; }
.plan-more:hover svg { transform: translateX(3px); }
.pricing-foot { text-align: center; max-width: 60ch; margin: 44px auto 0; font-family: 'Fraunces', Georgia, serif; font-style: italic; font-size: 14.5px; color: var(--ink-muted); }
@media (max-width: 1024px) {
  .plans--three { grid-template-columns: 1fr; max-width: 520px; }
  .plans--three .plan.recommended { transform: none; order: -1; }
}

/* ============================================================
   COMPARISON TABLE — /compare
   ============================================================ */
.compare-table-wrap { overflow-x: auto; padding-top: 16px; }
.compare-table { width: 100%; min-width: 760px; border-collapse: separate; border-spacing: 0; font-size: 15.5px; line-height: 1.5; }
.compare-table th, .compare-table td { padding: 22px 24px; text-align: left; vertical-align: top; border-bottom: 1px solid var(--rule); }
.compare-table thead th { font-family: 'Fraunces', Georgia, serif; font-size: 20px; font-weight: 500; letter-spacing: -0.01em; color: var(--ink); vertical-align: bottom; border-bottom: 2px solid var(--navy); padding-bottom: 20px; }
.compare-table .col-icon { display: flex; align-items: center; justify-content: center; width: 44px; height: 44px; border-radius: 12px; margin-bottom: 14px; background: #FFFFFF; border: 1px solid var(--rule); color: var(--ink-muted); }
.compare-table .col-icon svg { width: 22px; height: 22px; }
.compare-table .col-icon--bison { background: var(--accent-btn); border-color: var(--accent-btn); box-shadow: 0 10px 20px -10px rgba(169, 76, 37, 0.9); }
.compare-table .col-name { display: block; }
.compare-table thead th.is-bison { position: relative; background: var(--navy); color: var(--paper); border-bottom-color: var(--navy); border-radius: var(--radius) var(--radius) 0 0; }
.compare-table .col-badge { position: absolute; top: -14px; left: 24px; font-family: 'JetBrains Mono', monospace; font-size: 9.5px; letter-spacing: 0.16em; text-transform: uppercase; color: #FFFFFF; background: var(--accent-btn); padding: 7px 13px; border-radius: 999px; box-shadow: 0 10px 22px -10px rgba(169, 76, 37, 0.9); }
.compare-table tbody th { font-family: 'Fraunces', Georgia, serif; font-size: 17px; font-weight: 500; color: var(--ink); width: 17%; }
.compare-table td { color: var(--ink-soft); }
.compare-table tbody tr:nth-child(odd) th, .compare-table tbody tr:nth-child(odd) td:not(.is-bison) { background: rgba(255, 255, 255, 0.55); }
.compare-table td.is-bison { position: relative; background: var(--navy); color: var(--paper); font-weight: 500; padding-left: 60px; border-bottom-color: rgba(245, 242, 235, 0.14); }
.compare-table td.is-bison::before { content: ''; position: absolute; left: 24px; top: 25px; width: 22px; height: 22px; border-radius: 50%; background: var(--accent); }
.compare-table td.is-bison::after { content: ''; position: absolute; left: 31.5px; top: 31.5px; width: 8px; height: 5px; border-left: 2px solid #FFFFFF; border-bottom: 2px solid #FFFFFF; transform: rotate(-45deg); }
.compare-table tbody tr:last-child th, .compare-table tbody tr:last-child td { border-bottom: none; }
.compare-table tbody tr:last-child td.is-bison { border-radius: 0 0 var(--radius) var(--radius); }
@media (max-width: 900px) { .compare-table th, .compare-table td { padding: 16px 16px; } .compare-table td.is-bison { padding-left: 46px; } .compare-table td.is-bison::before { left: 14px; top: 19px; } .compare-table td.is-bison::after { left: 21.5px; top: 25.5px; } .compare-table .col-badge { left: 14px; } }

/* ============================================================
   IN-HOUSE VS OUTSOURCED — two cards, the second one is the answer
   ============================================================ */
.compare-section { padding: 0 0 120px; position: relative; z-index: 2; }
.compare-section .container { max-width: none; padding: 0; }
.compare-section .section-head { padding: 0 40px; }
.compare-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0; max-width: none; margin: 0; align-items: stretch; }
.compare-card { position: relative; padding: 104px 72px 100px max(40px, calc((100vw - 1180px) / 2 + 40px)); border-radius: 0; background: linear-gradient(168deg, #FFFFFF 0%, var(--paper-light) 100%); border: 1px solid var(--rule); box-shadow: 0 2px 0 rgba(20, 33, 61, 0.04), 0 28px 54px -44px rgba(20, 33, 61, 0.5); }
.compare-card--bison { background: var(--navy); border-color: var(--navy); color: var(--paper); box-shadow: none; padding-left: 72px; padding-right: max(40px, calc((100vw - 1180px) / 2 + 40px)); }
.compare-badge { position: absolute; top: 24px; right: max(40px, calc((100vw - 1180px) / 2 + 40px)); font-family: 'JetBrains Mono', monospace; font-size: 9.5px; letter-spacing: 0.16em; text-transform: uppercase; color: #FFFFFF; background: var(--accent-btn); padding: 7px 13px; border-radius: 999px; box-shadow: 0 10px 22px -10px rgba(169, 76, 37, 0.9); }
.compare-tag { display: block; font-family: 'JetBrains Mono', monospace; font-size: 11px; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-light); margin-bottom: 14px; }
.compare-card--bison .compare-tag { color: #F0A26F; }
.compare-title { font-family: 'Fraunces', Georgia, serif; font-size: clamp(30px, 3.1vw, 40px); font-weight: 500; letter-spacing: -0.02em; line-height: 1.1; color: var(--ink-soft); margin-bottom: 18px; max-width: 16ch; }
.compare-intro { font-size: 17px; line-height: 1.62; color: var(--ink-muted); max-width: 44ch; margin-bottom: 34px; }
.compare-card--bison .compare-intro { color: rgba(245, 242, 235, 0.78); }
.compare-card--bison .compare-title { color: var(--paper); }
.compare-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 18px; max-width: 46ch; }
.compare-list li { position: relative; padding-left: 38px; font-size: 17px; line-height: 1.5; color: var(--ink-soft); }
.compare-card--bison .compare-list li { color: rgba(245, 242, 235, 0.9); }
.compare-list li::before { content: ''; position: absolute; left: 0; top: 1px; width: 24px; height: 24px; border-radius: 50%; }
.compare-list li::after { content: ''; position: absolute; }
.compare-list--no li::before { border: 1.5px solid var(--rule); }
.compare-list--no li::after { left: 8px; top: 9px; width: 8px; height: 8px; background: linear-gradient(45deg, transparent 44%, var(--ink-light) 44%, var(--ink-light) 56%, transparent 56%), linear-gradient(-45deg, transparent 44%, var(--ink-light) 44%, var(--ink-light) 56%, transparent 56%); }
.compare-list--yes li::before { background: var(--accent); }
.compare-list--yes li::after { left: 8px; top: 7.5px; width: 8px; height: 5px; border-left: 2px solid #FFFFFF; border-bottom: 2px solid #FFFFFF; transform: rotate(-45deg); }
.compare-cta { text-align: center; margin-top: 44px; }

/* ============================================================
   CLAIM LINE — one big sentence, home page
   ============================================================ */
.claim { padding: 24px 0 120px; text-align: center; position: relative; z-index: 2; }
.claim-title { font-family: 'Fraunces', Georgia, serif; font-size: clamp(36px, 5.2vw, 66px); font-weight: 400; line-height: 1.08; letter-spacing: -0.03em; color: var(--ink); max-width: 20ch; margin: 0 auto 40px; }
.claim-title em { font-style: italic; color: var(--accent); }
.claim-title--long { max-width: 28ch; font-size: clamp(32px, 4.4vw, 56px); }

@media (max-width: 1024px) {
  .define-card { grid-template-columns: 1fr; }
  .define-media { min-height: 300px; order: -1; }
  .about-page { padding: 48px 0 64px; }
  .about-top { grid-template-columns: 1fr; gap: 36px; margin-bottom: 56px; }
  .about-photo img { margin-left: 0; max-width: 260px; }
  .define-media::before { background: linear-gradient(0deg, var(--navy) 0%, rgba(20, 33, 61, 0) 45%); }
  .define-copy { padding: 40px 24px 44px; }
  .compare-grid { grid-template-columns: 1fr; }
  .compare-card, .compare-card--bison { padding: 48px 24px; }
  .compare-list li { font-size: 16px; }
  .compare-badge { right: 24px; top: 18px; }
}
@media (max-width: 900px) {
  .define { padding-bottom: 64px; }
  .compare-section { padding-bottom: 64px; }
  .claim { padding: 8px 0 64px; }
  .claim-title { margin-bottom: 28px; }
}

/* ============================================================
   FOUNDER PORTRAIT — About hero and the home CTA
   ============================================================ */
.hero-narrow .hero-grid.about-hero-grid { grid-template-columns: 1fr 300px; gap: 56px; align-items: center; max-width: 1080px; }
.about-portrait { position: relative; justify-self: end; }
.founder-grid { display: grid; grid-template-columns: 280px 1fr; gap: 56px; align-items: start; max-width: 1000px; }
.founder-grid .about-portrait { justify-self: start; }
@media (max-width: 900px) { .founder-grid { grid-template-columns: 1fr; gap: 28px; } }
.about-portrait img { display: block; width: 280px; height: 280px; border-radius: 22px; object-fit: cover; border: 6px solid var(--paper-light); box-shadow: 0 30px 60px -28px rgba(20, 33, 61, 0.6), 0 0 0 3px var(--accent); }
@media (max-width: 1024px) {
  .hero-narrow .hero-grid.about-hero-grid { grid-template-columns: 1fr; gap: 36px; }
  .about-portrait { justify-self: start; }
  .about-portrait img { width: 220px; height: 220px; }
}

@media (prefers-reduced-motion: reduce) {
  .ring-progress { transition: none; }
  .map-ping, .map-ping.is-firing { animation: none; opacity: 0; }
  .pin, .pin-active, .pin-label { animation: none; opacity: 1; }
  .timeline-step { opacity: 1; transform: none; transition: none; }
}