About Bison Outbound
Bison Outbound is a specialist outreach agency for B2B trade shows, conferences and events. We do two things: get more qualified buyers walking your floor, and sell more of your booths.
Founded by Phoenix Floris after three years and more than 500,000 calls running B2B outbound across 25 industries. Based in Leeds, UK, working with organisers in the US, the UK and Europe.
Most event companies have a team promoting the show and a team selling the floor plan. What they rarely have is anyone whose whole job is finding the people who aren't coming yet.
The buyers your exhibitors actually want to meet, who don't know your show exists. The companies that belong on your floor but haven't booked a booth. Nobody is reaching them by name, because nobody has the time. That's the gap Bison Outbound fills.
Every campaign runs the same way. Two weeks of preparation, on us, to build a named list and set the strategy. Personal email and LinkedIn outreach to every prospect, written around your show. A call to the ones who engage. Then registrations through your own link, or a booth signed on your floor plan, with a weekly report of exactly who we're working and where each account stands.
Campaigns are run by the founder, not handed off to an account manager. When you talk to Bison, you're talking to the person building your list and making your calls.