Bison Outbound works with commercial organisers of US trade shows, expos and B2B conferences who need more qualified attendees on the floor, more exhibitor booths sold, or both. If you recognise your show below, we should talk. If you do not, we will say so on the first call rather than take the money.
A first edition, a new hall, a new city. The rebooking base is not there yet, so every booth is a new sale and every buyer has to be found rather than reminded. This is where outreach does the most work.
Big enough that the right buyers matter to exhibitors, small enough that a named list of a few thousand covers the market. Commercial trade shows, expos and conferences, in person.
Last year's list will not fill the new space. You need buyers beyond the people who already know the show exists, and exhibitors beyond the ones who rebook on site.
A portfolio of events with the same problem on each: not enough people dedicated to selling booths and filling the floor. One campaign method, applied show by show.
We are UK-based and work US shows. A shared accent opens doors on both sides of the Atlantic, and the time zones work in your favour.
And who we are not for.
If your floor rebooks itself every year and your registration numbers are already where you want them, you do not need us. Consumer shows and festivals are not a fit either; the method depends on a named list of business decision makers, and it works best in B2B.
Not sure? Send the show details or book a call, and we will give you a straight read.
Tell us the show and the dates and we will say which campaign fits, and roughly what it would put through the door