Exhibitor outreach

There are companies that should be on your floor and have not booked. We go and get them.

What is exhibitor outreach?

Companies that belong on your floor, taken to a signed booth

We build a list of the companies that fit your show and have not booked a booth. Then we write to each one personally, over email and LinkedIn, and call the ones who reply. We take them through to signing, on your prices and your terms.

How an exhibitor campaign runs

  1. 01

    You tell us about your floor

    The plan, what a booth costs, which categories are thin, and who you would rather not have on the floor.

  2. 02

    We build the list

    Companies that fit your show and have not booked. Named decision makers, checked against your list so nobody gets a repeat.

  3. 03

    We write to every one of them

    Researched first, written around what they sell and the attendees your show brings. We call the ones who reply.

  4. 04

    Booths signed, reported weekly

    On your floor plan, your prices, your terms. Every week you get the names.

Week by week

An exhibitor campaign

2 months
  1. SetupList builtSending accounts warmed, copy written
  2. Wk 1–2Outreach wave 1Email and LinkedIn to the whole list
  3. Wk 3–4Follow-ups and callsWe get the ones who replied on the phone
  4. Wk 5–6Outreach wave 2A second angle to everyone who went quiet
  5. Wk 7–8Booths signedOn your floor plan, your prices
  6. Doors openStart 4 to 2 months out

What you are actually buying

Where the list comes from

We start from your show, not from a database we already own. The categories on your floor plan, the companies exhibiting at the shows yours competes with, and the ones in your sector that have never booked a stand anywhere.

Every row is a named decision maker, the person who signs off exhibition spend rather than an info@ address, with a verified work email and a LinkedIn profile. Before anything goes out we check the whole list against yours, so nobody already on your database hears from us.

What we write, and who it comes from

Every prospect is researched before we write to them: what they sell, who they sell it to, and whether the attendees your show brings are the ones they want in front of them. The message is built around that and around your floor.

It goes from sending domains we set up and warm for the campaign. Never yours. Your deliverability is never part of the experiment.

What happens when someone replies

We get them on the phone. Budget, timing, how much space they want, and whether your floor is genuinely a fit. A company that would waste its money at your show is not a sale worth making, for them or for you.

From there it is your call. We can take them all the way to a signed booth on your prices and your terms, or hand them over warm and qualified for your team to close.

What you get every week

A report with names on it. Who we contacted, who replied, who we called, who booked, and where every live conversation stands. Not a dashboard of open rates.

At the end of the campaign every name we spoke to is handed over. Yours to keep and work again next edition.

When a campaign should start

Four to two months before your doors open. Early enough that an exhibitor can still plan a stand and get the spend signed off, late enough that your floor plan is real and you know what you are selling.

If you are running attendee outreach as well, booths go first and attendees follow in the last 8 weeks.

What this is not

It is not a bought list blasted at a sector. It is not a commission rep working whichever deals pay them fastest. It is not a marketing retainer that reports at the end of the month.

One show, one list built for it, and a campaign with a start date and an end date.

How we get paid

A fee up front, then commission only when something sells.

$3,000
per show

A 2-month campaign. We contact 1,000 new prospects a month.

20%
of each new booth

What a new exhibitor pays for their space at this show. Sponsors are the same 20%.

The first 2 weeks are setup, included in the fee. No long contracts — you book one show at a time. Running both campaigns on the same show is $5,000 instead of $6,000.

In-house vs outsourced

Doing it in-house

A rep on a cut, or your own team

A commission rep or a busy internal team can both sell booths. Neither is built to do only that, on your show, for the whole run-up.

  • Works your floor for a commission, on their own priorities
  • Ramp-up time before the first real conversation
  • Someone on your side has to manage and chase them
  • Results depend on whoever you managed to hire
  • Booths only, attendees are someone else's problem
What we run With Bison Outbound

Signed booths, and nothing else

A flat fee, a list built around your floor plan, and every conversation taken through to a signed booth on your prices and terms.

  • $3,000 up front, founder-led, then the same 20% on what sells
  • A named list built in 2 weeks of setup, included
  • Calls only to companies that have already engaged
  • Outreach through to a signed booth, reported weekly
  • Attendee outreach available on the same show

Before you book

A rep works your floor for a cut and works whichever deals pay them fastest. They bring whoever they already know.

We charge a small fee up front, build a list around your show specifically, and the commission is the same 20% either way.

No.

The first contact is always a written email or a LinkedIn message to a named person. We only call once someone has replied.

Whichever you prefer.

We can take it all the way to signed on your prices and terms, or hand it over warm once they are qualified and ready to talk numbers.

$3,000 per show for a 2-month campaign, plus 20% of every booth we sell.

Sponsorships count the same.

4 to 2 months before your doors open.

Early enough that an exhibitor can still plan a stand and get budget signed off, late enough that your floor plan is real.

Yes, and most shows should.

Booths first, then attendees in the last 8 weeks. That is $5,000 for the pair instead of $6,000.

Got a floor to fill?

Tell me the show, the date and how much of the floor is still open. I'll tell you straight whether calling it is worth your money