Exhibitor acquisition for US trade shows and events

Whether you're launching a new event or have unsold booths on an existing show, we find the companies that belong on your floor and book them onto your floor plan. We reach out to them by email and LinkedIn, call the ones that engage, and take it all the way to a signed booth.

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What is exhibitor acquisition?

On average, 2 to 3 new exhibitors signed on your floor plan every month

Exhibitor acquisition is outreach that finds the companies that belong on a trade show floor but haven't booked a booth, and takes them through to a signed booth. Bison Outbound runs it for US trade show and event organisers: a named exhibitor list, personal email and LinkedIn outreach, calls to the companies that engage, and booths closed on the organiser's own prices and terms.

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Reach them first, call them warm

Before outreach
list built and verified
Stage 1 of 4
  1. 01 Build the target list Likely exhibitors in your categories, named decision makers with verified email and LinkedIn. Before outreach
  2. 02 Personal outreach Email and LinkedIn, one to one, written around your floor and the buyers your show brings. Email + LinkedIn
  3. 03 Warm replies Companies that answer, ask about the floor, or want to see the plan. They reply
  4. 04 Call and qualify We pick up the phone to the ones who engaged. Budget, timing, and whether your floor is a fit. Warm calls only
  5. 05 Booth booked Once they're qualified we book the booth on your floor plan and take it all the way to signed. Weekly report of who and which accounts. Signed

On average our clients sign 2 to 3 new exhibitors every month, with no cold calls

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Priced around the show

The two-week prep phase, list building, copy and set-up, happens before your campaign starts and is not counted against your paid months.

 
One month
For a floor with a few booths left and a show already in sight.
$5,500
per month
2 to 3
new exhibitors booked
  • Two-week prep phase, on us
  • One month of live outreach and calls
  • Email and LinkedIn, then warm calls
  • Weekly reporting
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Save $1,000
Two months
The default. Enough runway to work a full target list through to signed.
$5,000
per month · $10,000 for the term
4 to 6
new exhibitors booked
  • Everything in the one-month plan
  • Two outreach waves plus follow-ups
  • Larger verified exhibitor list
  • Every prospect worked through to a decision
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Save $3,000
Three months
For a launch, a new hall, or a floor with a lot of space to sell.
$4,500
per month · $13,500 for the term
6 to 9
new exhibitors booked
  • Everything in the two-month plan
  • Longest runway before doors
  • Largest verified exhibitor list
  • Best for a first edition or an expansion
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Both campaigns Save $4,500
Attendee + exhibitor
Both campaigns on the same show. Exhibitor outreach first, attendee outreach in the final eight weeks.
$7,000
per month · three-month minimum
$21,000
for the three-month term
  • Everything in both three-month plans
  • One prep phase, both target lists
  • One weekly report across both
  • One point of contact, start to finish
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In-house vs outsourced

Doing it in-house

A rep on a cut, or your own team

A commission rep or a busy internal team can both sell booths. Neither is built to do only that, on your show, for the whole run-up.

  • Works your floor for a commission, on their own priorities
  • Ramp-up time before the first real conversation
  • Someone on your side has to manage and chase them
  • Results depend on whoever you managed to hire
  • Booths only, attendees are someone else's problem
What we run With Bison Outbound

Signed booths, and nothing else

A flat fee, a list built around your floor plan, and every conversation taken through to a signed booth on your prices and terms.

  • Flat monthly fee, founder-led, no commission
  • A named list built in a two-week prep phase, on us
  • Calls only to companies that have already engaged
  • Outreach through to a signed booth, reported weekly
  • Attendee outreach available on the same show
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Before you book

A commissioned rep works your floor for a cut of what they close, on their own time and priorities. We run a dedicated outreach campaign for a flat monthly fee, report every week, and take booths all the way to signed on the terms you set.
We reach exhibitor prospects by email and LinkedIn first, one to one, and then pick up the phone to the companies that engage. Every call is to someone who has already shown interest in your floor.
Yes. We take it from the first email all the way to a signed booth on your floor plan. You set the booth price and the terms; we run the conversation and get it over the line.
$5,500 for one month, $5,000 per month for two months, or $4,500 per month for three. The two-week prep phase before the campaign starts is included.
Exhibitor campaigns work best on shows roughly three to nine months out. Closer than that and prospects say it's too soon to commit; much further and they aren't thinking about it yet.
Yes, and the timing lines up. Exhibitor campaigns suit shows three to nine months out; attendee campaigns run in the eight weeks before doors. Same show, two windows.
Your show details, the exhibitor categories that belong on the floor, and the booth prices and terms you want us to sell on.

Got a floor to fill?

Tell me the show, the date and how much of the floor is still open. I'll tell you straight whether calling it is worth your money

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