Attendee outreach

Your exhibitors want to meet attendees who are not coming to your show yet. We go and find them.

What is attendee outreach?

The attendees your exhibitors asked for, invited by name

We build a list of the people your exhibitors actually want in the room. Then we write to every one of them personally, over email and LinkedIn, and call the ones who reply. Anyone interested gets registered through your own link, so every result lands in your system.

How an attendee campaign runs

  1. 01

    You tell us who you want in the room

    The job titles, sectors and company sizes your exhibitors keep asking to meet. And what a ticket costs.

  2. 02

    We build the list

    Named attendees who have never been to your show, checked against your registration list so nobody gets invited twice.

  3. 03

    We invite every one of them

    Researched first, written around what is actually on your floor for them. We call the ones who show interest.

  4. 04

    Registered, reported weekly

    Through your own tracked link, into your own system. Every week you get the names.

Week by week

An attendee campaign

2 months
  1. SetupList builtSending accounts warmed, copy written
  2. Wk 1–2Outreach wave 1Invitations to the whole list
  3. Wk 3–4Follow-ups and callsWe call anyone who shows interest
  4. Wk 5–6Outreach wave 2A second invitation to everyone who went quiet
  5. Wk 7–8Final pushLast calls, then show-up reminders
  6. Doors openRuns the final 8 weeks

What you are actually buying

Where the list comes from

We start from what your exhibitors told you they want to meet. Job titles, sectors, company size, region. If you have run an exhibitor survey, that is the brief. If you have not, the floor plan tells us most of it.

Every row is a named person with a verified work email and a LinkedIn profile, checked against your registration list and last year’s attendees. We only ever contact people who are not already coming.

What we write, and who it comes from

Not a mailshot about your show. A personal invitation built around what is on the floor for that specific person: which exhibitors they would want to meet, and what they would walk out with.

It goes from sending domains we set up and warm for the campaign, never your own, so the marketing emails you send your existing database are never affected.

How they register

Through your own tracked link, into your own registration platform. No data sits with us and nothing has to be imported later. You watch the registrations land in your own system as they happen.

That link is also how the commission is counted, so you can always see exactly what we are charging for.

Getting them through the door

A registration that does not turn up is worth nothing to the exhibitor who paid to meet them. In the last 2 weeks we go back to everyone we signed up with reminders, and we call the ones worth calling.

What your exhibitors notice is new faces on the floor. That is what gets them rebooking.

When a campaign should start

The final 8 weeks before doors. Earlier than that and people have not decided whether they are going. Later and the flights, the hotels and the diary are already gone.

If you are running exhibitor outreach as well, booths go first and this follows.

What this is not

It is not paid advertising, where you buy clicks and hope. It is not a list rental. It is not a registration platform sitting there waiting for people to find it.

It is one person at a time, invited by name, and followed up until they either register or say no.

How we get paid

A fee up front, then commission only when something sells.

$3,000
per show

A 2-month campaign. We contact 1,000 new prospects a month.

20%
of each new ticket

Only tickets bought through your own tracked link count. Free-entry shows are $100 for each qualified attendee who turns up.

The first 2 weeks are setup, included in the fee. No long contracts — you book one show at a time. Running both campaigns on the same show is $5,000 instead of $6,000.

In-house vs outsourced

Doing it in-house

One more job on the list

Most organisers already have someone promoting the show. What they rarely have is anyone whose only job is the attendees who aren't coming yet.

  • A marketer's time split across the whole show
  • Attendee list built from scratch, or bought
  • Net-new attendees mixed into general numbers
  • Outreach squeezed in between everything else
  • Nobody owns the net-new number at the end
What we run With Bison Outbound

Net-new attendees, and nothing else

One campaign, one list, and one number that matters: net-new attendees registered through your own link, reported every week.

  • Dedicated to net-new attendees and nothing else
  • A named list built in 2 weeks of setup, included
  • Every registration counted through your own link
  • Personal email and LinkedIn invitations, by name
  • A call to every attendee who engages, to qualify them

Before you book

No. A bought list is thousands of addresses and no idea who any of them are.

We build a list of named people at named companies, picked from what your exhibitors told you they want to meet. Then we write to each one personally, researched around their company and your show.

No.

The first contact is always a written email or a LinkedIn message. We only pick up the phone once someone has already replied.

$3,000 per show for a 2-month campaign, plus 20% of every ticket sold through your own tracked link.

Free-entry shows are $100 for each qualified attendee who turns up.

The last 8 weeks before your doors open.

That is when people actually decide whether they are going. Earlier than that and they forget. Later and they have booked something else.

It has to come through your own tracked link, so it shows up in your system, not ours.

You get the full list of who we are contacting every week, before anyone registers.

Your registration link, your ticket price, and a sense of who your exhibitors want to meet.

Plus your existing list, so we can check every name against it and only contact people who are new to you.

Tell me about your show

Give me the show, the date and the attendees your exhibitors want. On a short call I'll size the list and tell you what it would realistically put through the door