Attendee acquisition for US trade shows and events

Repeat exhibitors will book out your floor plan year after year, but they only come back if the right buyers walk it. That's where we help: we run targeted attendee outreach campaigns to find the buyers your exhibitors actually ask to meet, and personally invite each one of them by name.

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What is attendee acquisition?

40 to 100 net-new buyers walking your floor, per show

Attendee acquisition is outreach that finds the specific buyers a trade show's exhibitors want to meet and gets them registered, instead of waiting for them to find the show. Bison Outbound runs it for US trade show and event organisers: a named buyer list, personal email and LinkedIn invitations, and every registration tracked through the organiser's own link.

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Find them, invite them by name, qualify the replies

2,500
named contacts on the list
Stage 1 of 4
  1. 01 Build the list Named decision makers in your buyer groups, verified email and LinkedIn. Done in the free prep phase, before your clock starts. 2,500
  2. 02 Personal outreach Email and LinkedIn, one to one, written around the exhibitors and sessions that buyer would care about. 2,000
  3. 03 Warm replies People who answer, ask a question, or click through to the show page. 200–300
  4. 04 Qualify Every warm reply is checked: the right role, real buying authority, and a reason to be there. 150+
  5. 05 Registered Booked through your own link, with a reminder sequence in the last week so they actually turn up. Weekly report of who and which company, and every net-new name is yours to keep. 40–100

On average we reach out to 2,500 buyers by name for every show we work on. 40 to 100 of them walk through the door at your next event, registered through your own link

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Priced around the show

The two-week prep phase, list building, copy and set-up, happens before your campaign starts and is not counted against your paid weeks.

 
One month
For shows already close to doors, with a shorter runway.
$4,000
per month · one show
25 to 40
new qualified buyers
  • Two-week prep phase, on us
  • Around three weeks of live outreach
  • Email and LinkedIn, dedicated domain
  • Weekly reporting
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Save $1,000
Two months
The default. A full runway to build the list and run two outreach waves.
$3,500
per month · $7,000 for the term
40 to 80
new qualified buyers
  • Everything in the one-month plan
  • Two outreach waves plus follow-ups
  • Larger verified buyer list
  • Net-new names handed over after the show
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Save $3,000
Three months
For organisers who want to start early and cast the widest net.
$3,000
per month · $9,000 for the term
80 to 120
new qualified buyers
  • Everything in the two-month plan
  • Longest runway before doors
  • Largest verified buyer list
  • Best for a flagship or first edition
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Both campaigns Save $4,500
Attendee + exhibitor
Both campaigns on the same show. Exhibitor outreach first, attendee outreach in the final eight weeks.
$7,000
per month · three-month minimum
$21,000
for the three-month term
  • Everything in both three-month plans
  • One prep phase, both target lists
  • One weekly report across both
  • One point of contact, start to finish
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In-house vs outsourced

Doing it in-house

One more job on the list

Most organisers already have someone promoting the show. What they rarely have is anyone whose only job is the buyers who aren't coming yet.

  • A marketer's time split across the whole show
  • Buyer list built from scratch, or bought
  • Net-new buyers mixed into general numbers
  • Outreach squeezed in between everything else
  • Nobody owns the net-new number at the end
What we run With Bison Outbound

Net-new buyers, and nothing else

One campaign, one list, and one number that matters: net-new buyers registered through your own link, reported every week.

  • Dedicated to net-new buyers and nothing else
  • A named list built in a two-week prep phase, on us
  • Every registration counted through your own link
  • Personal email and LinkedIn invitations, by name
  • A call to every buyer who engages, to qualify them
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Before you book

We don't sell you a list or spray ads. We build a named list of the specific buyers your exhibitors want, invite each one personally over email and LinkedIn, qualify the replies, and get the right ones registered through your own link. You keep every name.
Not cold, no. The first touch is always a personal email or LinkedIn message tied to your show. We do pick up the phone, but only to people who have replied or shown interest, to qualify them and get them over the line.
$4,000 per month for a one-month campaign, $3,500 per month for two months ($7,000 for the term) or $3,000 per month for three ($9,000 for the term). The two-week prep phase before the campaign starts is included and not counted against your paid weeks.
A registration platform processes the people who have already decided to come. Attendee acquisition goes and finds the buyers who haven't, invites each one by name, and gets them registered through that same platform.
The sweet spot is the eight weeks before doors. Two months is the default so we can build the list, run two waves and chase registrations. If you're closer than that, the one-month plan still works, with a thinner runway.
Registrations come through your own link or promo code, so they land in your system and you can see them yourself. We report sent, replied and registered every week, and attended from your scan data after the show.
The show details, your exhibitor categories, and access to set up the registration link or code. We handle list building, copy and outreach. The two-week prep is on us before the clock starts.
Yes, we do. We cover the US, UK and Europe. If you're running a show elsewhere and the buyers are reachable by email and LinkedIn, we're happy to talk.

Tell me about your show

Give me the show, the date and the buyers your exhibitors want. On a short call I'll size the list and tell you what it would realistically put through the door

Book a 30-minute call or