Attendee acquisition is outreach that finds the specific buyers a trade show's exhibitors want to meet and gets them registered, instead of waiting for them to find the show. It is how organisers get more attendees, and the right attendees, without buying a list or spending more on ads.
It is the difference between promoting a show and filling it.
Most event marketing broadcasts: ads, email blasts to last year's list, social posts. That reaches the people who already know the show exists. Attendee acquisition goes the other way. It starts from the exhibitors' side, asks which buyers they actually want to meet, builds a named list of those people, and invites each one personally.
At Bison Outbound that means a list of roughly 2,500 named decision makers per show, personal email and LinkedIn invitations written around the exhibitors and sessions each buyer would care about, a call to anyone who replies or shows interest, and registration through the organiser's own link so every result lands in their system. A typical campaign puts 40 to 100 net-new qualified buyers on the floor.
It runs in the eight weeks before doors, with a two-week prep phase before that. Pricing starts at $4,000 for a one-month campaign on one show. See the full attendee acquisition service, or pricing.
Tell us the show and the dates and we will size a campaign against your floor